In the Market with Janet Parshall Hour 2: The Trust Protocol
Oct 18, 2025
Mac Richard, founding pastor of Lake Hills Church and author of The Trust Protocol, dives deep into the essence of trust. He shares insights on how trust can be built or broken in families, businesses, and communities. Mac defines trust as relational credibility and discusses the importance of integrity in everyday actions. Listeners learn how to discern whom to trust through prayer and discernment, and how to rebuild relationships after betrayal. With humor and biblical wisdom, he emphasizes that trust is vital for long-term success.
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Creative Ministry Rooted In Scripture
- Redefining church for a city means conveying gospel truth creatively without compromising Scripture.
- Standing on biblical authority simplifies consistent ministry choices.
Trust Is Built In Every Interaction
- Trust is the perceived credibility others assign to you, formed through everyday interactions.
- Every action, even small service gestures, builds or erodes that credibility.
Align Words With Actions
- Forge credibility by aligning your words with concrete actions and integrity.
- Prioritize consistent behavior over polished speech to grow lasting trust.
