Tilit: How Two Hospitality Veterans Built a Chef-First Apparel Brand

#103.
Join Josh as he sits down with the innovative duo behind Tilit, Alex McCrery and Jenny Goodman, to explore how they've revolutionized chef workwear through community-driven design and authentic hospitality connections. The founders share their formative experiences working within the hospitality industry, including pivotal moments at Commander's Palace and culinary adventures throughout New Orleans that shaped their understanding of what chefs truly need from their workwear. They reveal the delicate balance between maintaining creative integrity and achieving profitability, while staying true to their community-first approach that puts chef feedback at the center of every design decision.

The conversation covers the evolution of chef apparel beyond traditional whites, innovations in culinary equipment, and the strategic importance of building genuine relationships within the hospitality ecosystem. Alex and Jenny discuss their unique hiring practices, the challenges of defining and maintaining brand identity in a competitive market, and how they measure success through metrics that extend far beyond financial returns. They also explore their design influences, creative processes, and the story behind launching the Utility Show, concluding with valuable advice for aspiring hospitality professionals looking to make their mark in the industry.

Links and resources 📌

Visit meez: https://www.getmeez.com

Follow meez on Instagram: https://www.instagram.com/getmeez

Follow Josh on instagram: @joshlsharkey

Visit Tilit: https://www.tilitnyc.com/

Follow Jenny and Alex: @tilitnyc