North Star with Ellin Bessner Pulling a rabbit out of their virtual hats, these magicians transformed a pandemic into financial success
In March 2020, magicians Ben Train and Jonah Babins, like so many other performers, found their livelihoods put on indefinite pause. So they did what any young entrepreneurs would: they pivoted by taking their show to the Zoom circuit.
Two years in, it's gotten them noticed by the likes of Seth Rogan. They've recently returned from Las Vegas, where they met with some of their magician idols, David Copperfield and Mac King. And with COVID restrictions easing up, they're finally preparing for their first in-person show of 2022, held at Yuk Yuk's in downtown Toronto.
Train and Babins join The CJN Daily to discuss their Jewish roots and how they transformed their pandemic problems into a booming business model.
What we talked about:
- Learn about the The Toronto Magic Company at torontomagiccompany.com
- Get tickets for their Yuk Yuk's show, Hocus Jokus, at yukyuks.com
Credits
The CJN Daily is written and hosted by Ellin Bessner (@ebessner on Twitter). Victoria Redden is the producer. Michael Fraiman is the executive producer. Our theme music is by Dov Beck-Levine. Our title sponsor is Metropia. We're a member of The CJN Podcast Network; find more great Jewish podcasts at thecjn.ca.