#19: The Most Important Initiative for NIVA Since SVOG Sean Watterson and Kendall Gilvar from the NIVA Board discuss the essential “State of Live” initiative.

Jan 21, 2025

45:55

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Sean & Kendall lay out the what, why, and vision of the State of Live initiative, which will provide music venues with an essential tool for local, regional, and national advocacy. If you run any kind of performance stage, please take the time to fill out the survey. In addition to discussing why this is the most important initiative since SVOG, we also explored an important philosophical discussion on the challenges live music venues face and envisioned a future where the entire industry can thrive beyond the challenges with tools like Prism Insights (link to page we are setting up).

👉 Take the State of Live Survey Now

February 18

• (00:10) What is the State of Live and why it’s the most important thing NIVA has done since SVOG.

• (10:03) Music venues can complete the survey in as little as 10 minutes (while earning a discounted pass to NIVACon!). All results are anonymous, and the survey data will power advocacy conversations for the next 3-5 years.

• (23:35) A philosophical discussion on the state of the live music industry, the challenges of running a music venue, and what it would take for the industry to thrive.

• (29:39) Will the younger generation tour, play shows, and attend concerts more or less?

• (35:49) Surviving inflation.

• (42:46) To help combat the challenges live music venues face, Prism launched Insights, the most consequential data-sharing initiative in the history of live music.

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