The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 841: Why Trust is the New Currency in 2025—and How Media Can Help You Build It
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Jan 6, 2025 In this engaging discussion, Susie Moore, a former Silicon Valley sales director and life coach, emphasizes that trust is becoming the new currency as we approach 2025. She explores how AI and rapid content creation necessitate authentic storytelling. Susie shares essential media engagement strategies to build credibility and visibility, advocating for purposeful PR tactics. She also highlights the importance of real-life narratives in making meaningful connections, urging entrepreneurs to embrace their unique stories to stand out in a crowded digital landscape.
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Authenticity over AI
- AI helps content creation, but audiences value authenticity.
- Real stories and human connection still resonate strongest.
Trust as Currency
- Trust is becoming increasingly valuable in business, especially with rising skepticism.
- Media coverage can be a shortcut to building trust by leveraging established credibility.
Shortcut to Trust
- Leverage existing trust by getting featured in media outlets your target audience already trusts.
- This shortcut builds credibility faster than building it from scratch.