The Goal Digger Podcast
841: Why Trust is the New Currency in 2025—and How Media Can Help You Build It
Jan 6, 2025
In this engaging discussion, Susie Moore, a former Silicon Valley sales director and life coach, emphasizes that trust is becoming the new currency as we approach 2025. She explores how AI and rapid content creation necessitate authentic storytelling. Susie shares essential media engagement strategies to build credibility and visibility, advocating for purposeful PR tactics. She also highlights the importance of real-life narratives in making meaningful connections, urging entrepreneurs to embrace their unique stories to stand out in a crowded digital landscape.
52:46
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Quick takeaways
- Media presence is essential for building trust and credibility, allowing individuals to connect with audiences through reputable outlets.
- Authentic storytelling, particularly sharing personal challenges, enhances audience engagement and fosters deeper connections in a digital age.
Deep dives
Building Trust through Generosity
The discussion highlights the significance of media presence in building trust with audiences. When individuals share valuable insights and resources through reputable media outlets, they not only gain credibility but also foster a sense of generosity. For example, being featured in well-known publications or shows can create an instant connection with potential clients who trust those platforms. This relationship ultimately benefits all parties involved: the media, the audience, and the featured individual.
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