In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about:
- Whether category design is a choice or a need, and why
- How he rethought his product strategy with a category lens
- What he is doing to build a moat by being radically different
This episode was hosted by John Rougeux and Mike "Damp" Damphousse.
This episode is sponsored by:
Category Design Advisors
BeTheStage.live
