Persuasion in Negotiation with Andy Luttrell, Ep #333

[1:53] Learn more about Andy Luttrell

[2:29] What does persuasion really mean?

[4:18] How do you use persuasion to drive decisions?

[6:43] Increase your persuasiveness via credibility and trustworthiness

[10:52] Why what you say and how you say it matters

[13:55] Is the use of emotion a powerful tactic in persuasion?

[21:19] Do people make decisions based on pain, pleasure, or both?

[24:35] Why cultivating fear is a common persuasion tactic

[28:31] Is tapping into emotions appropriate in a business setting?