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Facebook Groups. They’re the foundation of the introvert-friendly strategy that jump-started Marisa Lindsay’s real estate business, serves as the foundation for her real estate team in Colorado Springs, and fuels a growing referral network across the country.

Learn from the founder of The Collective by Marisa Lindsay, as well as from their TC/CTO/problem solver, Dubs (including how she got that nickname). They’re a Visionary/Integrator duo whose relationship started as a real estate agent and a home buyer.

In addition to the production of their local, in-town agents, they had nearly 20 closings in March through the referral network - all driven by about 60 Facebook Groups (and counting).

In this conversation: what the strategy is, how they developed the strategy, how they sell without selling, and how they set it up in other markets.

They walk us into their four-agent team and its staff, how they developed the Facebook Groups strategy, how they extended it into other markets, when and why they moved the team into a proper CRM, key pieces of their tech stack, and more!

Watch or listen to this conversation to learn:

- Key elements to building the highest-performing team in your market, including creativity with execution and a Visionary with an Integrator

- Selling nearly 50 homes in year one with every deal generated through a Facebook Group

- The three characteristics (or “the trifecta”) that Marisa saw in a client that led to her extending an offer to join the team

- Specific roles on their small team in Colorado Springs that also supports a network of agents across the US

- Foundations of the Facebook Groups strategy that’s the foundation of the team and the referral network

- How sales conversations can happen on social media … without initiating sales conversations

- Overcoming two myths about Facebook Groups

- Why Facebook Groups functioned like a CRM for them

- “The amount of leverage is undeniable” - the vision that motivated a move to a proper CRM

- How Marisa went from Chief Skeptic to top user of their CRM

- Logistics behind and lessons learned from the referral network

- How they’re building community and courses for introverts

At the end, learn about McNeese State as must-see TV, splurging on “magical” experiences, and the “why” behind things.

Marisa Lindsay and Dubs:
- https://www.instagram.com/the_marisa_lindsay/
- https://www.facebook.com/marisa.lindsay2
- https://www.facebook.com/dealswithdubs

Real Estate 4 Introverts:
- https://www.facebook.com/groups/re4introverts

Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/

Mentioned in this episode:

S06E17 - Merry X-Mas