Marketing Over Coffee Marketing Podcast Encore: Chris’ New Book
Jul 18, 2025
A new book on generative AI reveals 48 foundational principles, emphasizing the significance of understanding AI architecture. The conversation highlights the negative stereotypes of older adults in UK ads, questioning perceptions of their power and purpose. Listeners are also treated to insights on navigating multi-touch attribution and sharing travel tips that include tech upgrades for a smoother journey. Dive into the evolving relationship between AI and marketing, as well as personal anecdotes that add a touch of humor.
AI Snips
Chapters
Books
Transcript
Episode notes
Rapid Creation of AI Principles Book
- Christopher Penn's book "Almost Timeless" summarizes foundational generative AI principles in 48 chapters based on years of his work and audio recordings.
- He leverages AI tools to transcribe and assemble these principles into a coherent, tone-consistent book within a week.
Show AI Reasoning in Outputs
- When using generative AI, if you don't see the process in the chat output, it didn't happen.
- Always prompt models to show their thinking steps for higher quality results.
AI Tools Require Skilled Use
- AI tools are powerful race cars that require training and proper use to avoid poor results and disillusionment.
- Leading users evolve past basic prompts to build autonomous, fast, and cheap AI applications.
