The Lead 2023: The Year Of Women's Sports
Dec 22, 2023
2023 saw a remarkable spotlight on women's sports, with record-breaking viewership and attendance. Caitlin Clark's phenomenal NCAA season and Nebraska volleyball's historic stadium crowd made headlines. The podcast highlights Spain's World Cup win amid controversy and Brittany Griner's triumphant return to the WNBA. Sha'Carri Richardson's comeback victory and Simone Biles' remarkable achievements also take center stage. Rising stars like Rose Zhang and Coco Gauff inspire excitement for the future of women's athletics.
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Women's Sports Reached A Tipping Point
- 2023 emerged as a breakout year where women's sports gained unprecedented attention across viewership, attendance, and sponsorships.
- Deloitte now predicts women's elite sports will exceed $1 billion in revenue next year, signaling a structural market shift.
Caitlin Clark And The Iowa Phenomenon
- Caitlin Clark and Iowa captivated the country with record-breaking scoring and huge crowds at both the NCAA tournament and an outdoor stadium game.
- The Iowa-LSU championship drew 9.9 million viewers and Iowa later played before 55,000 fans in their football stadium.
Nebraska Volleyball's Record Crowd
- The University of Nebraska packed 92,003 fans for a volleyball match, setting a world attendance record for a women's sporting event.
- That momentum helped Nebraska reach the national championship and the final became the most-watched women's college volleyball match ever on TV.