Coronavirus and sports sponsorship: Octagon’s Joel Seymour-Hyde and Engine Sport's Lisa Parfitt talk partnerships during a pandemic

This week, editor at large Eoin Connolly and digital editor Tom Bassam welcome Lisa Parfitt, managing director of Engine Sport, back to the pod to get her insight on the impact the coronavirus pandemic is having on commercial conversations in sports marketing (02:11).

Next, Joel Seymour-Hyde, managing director of Octagon UK, gives his thoughts on how sponsorship has been affected and can adapt in the wake of the global health crisis (27:33).

In the final part, Lisa discusses the potential risks facing women’s sport as rights holders and brands cut back on their investments as Covid-19 takes hold (55:51).