Prof G Markets Do Japan & the U.S. Have a Deal? Google’s Q2 Earnings & Home Prices Hit a Record (Again)
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Jul 24, 2025 
Scott Galloway, Professor of Marketing at NYU, joins to dissect the new U.S.-Japan trade agreement, scrutinizing its impact on the auto industry amid market unpredictability. They dive into the soaring U.S. home prices fueled by low supply and high mortgage rates, revealing the challenges for young buyers. The conversation also highlights Google's Q2 earnings, showcasing its robust growth in cloud services and investor perspectives, along with the company’s strategic positioning in the competitive landscape of AI.
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Trade Deal More Theater Than Reality
- The so-called U.S.-Japan trade deal is mostly a tariff reduction favoring Japan with no signed binding investment commitments.
- Markets view the $550 billion investment claim as political theater, not a tradable economic catalyst.
Scott's Honda Accord Story
- Scott Galloway recalled selling his BMW to buy a 1984 Honda Accord in graduate school because of its outstanding reliability and efficiency.
- He humorously noted how he tried to look cool with swim goggles but failed.
Scott Galloway on Auto Culture Clash
- Scott Galloway shared how Japanese cars changed U.S. auto preferences starting in the 1980s, disrupting domestic dominance.
- He highlighted cultural preferences and market realities that don't favor American cars in Japan.