In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning.

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Topics we cover:

1:33 – Walking customers through signup to first value, revisit your onboarding
4:29 – The early entrepreneur’s trap: "We are pre-revenue still…”
8:31 – Not being the cheapest option
14:31 – Mirror research vs. market research
17:16 – Learn the rules like a pro so you can break them like an artist

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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