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In this podcast episode, strategy expert Roger Martin discusses the downsides of companies pursuing efficiency at all costs. He highlights how this pursuit has led to social and economic costs, such as stagnant wages and increasing inequality. Martin emphasizes that it's time to re-prioritize and shift thinking towards long-term resilience, especially in the aftermath of the COVID-19 pandemic. He provides real-world examples, like companies cutting staffing to the bone or loading up with debt, to illustrate how excessive efficiency can lead to negative outcomes.