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HBR On Strategy

Shifting Your Focus from Short-Term Efficiency to Long-Term Resilience

Feb 14, 2024
26:00
Snipd AI
Efficiency is pursued by businesses, but it can have social and economic costs. Roger Martin explains the downsides of eliminating inefficiencies. He suggests shifting focus to long-term resilience and avoiding singular goals. Walmart and Southwest Airlines' lessons in pursuing variety and avoiding harm to customer relationships are discussed. Companies like Walmart, Target, and Costco implement the 'Good Job Strategy' for a more resilient workforce. Income inequality can be addressed through paying a living wage and diversifying purchases.
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Podcast summary created with Snipd AI

Quick takeaways

  • Excessive focus on efficiency can lead to social and economic costs such as stagnant wages and increasing inequality.
  • Business leaders should prioritize long-term resilience over short-term efficiency by embracing a more holistic view of business systems and setting multiple goals.

Deep dives

The Negative Consequences of Obsessive Efficiency

In this podcast episode, strategy expert Roger Martin discusses the downsides of companies pursuing efficiency at all costs. He highlights how this pursuit has led to social and economic costs, such as stagnant wages and increasing inequality. Martin emphasizes that it's time to re-prioritize and shift thinking towards long-term resilience, especially in the aftermath of the COVID-19 pandemic. He provides real-world examples, like companies cutting staffing to the bone or loading up with debt, to illustrate how excessive efficiency can lead to negative outcomes.

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