Done Properly, Category Design Creates Demand w/ Craig Rosenberg

Scale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches.

Craig is the Chief Platform Officer at Scale and long-time friend and collaborator of our co-host, Damp.

In this episode, we'll discuss:

• Category design stories from Scale's portfolio.
• How Craig teaches young founders category design principles.
• Is it ever too late or too early to pursue category design?
• Common Point of View pitfalls.

If you want to join a free community of over 500 category designers and join these conversations, you can do so at CategoryThinkers.com

Connect with our guest and hosts on LinkedIn:
Craig Rosenberg
Mike Damphousse
John Rougeux
Pablo Gonzalez