Noah Kagan Presents

Biggest Lessons From My Newest Startup

30 snips
Jul 3, 2024
Guest
David Kelly
David Kelly, oversees AppSumo's Originals Team, discusses the challenges and strategies behind launching BreezeDoc. They touch on incorporating user feedback, making a product stand out, and the obstacles faced. The episode provides insights on product development and marketing strategies, emphasizing the importance of customer feedback and launching a product aligned with market demand.
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ANECDOTE

Originals Products from Internal Needs

  • AppSumo Originals created TidyCal, a Calendly alternative, and SendFox, a MailChimp alternative.
  • These arose from internal needs for simpler, cheaper tools.
INSIGHT

Prioritizing User Acquisition

  • AppSumo Originals prioritizes user acquisition over immediate revenue, similar to early Facebook.
  • They aim to attract users to the AppSumo platform, then explore monetization strategies.
INSIGHT

AppSumo's Product Framework

  • AppSumo Originals uses a RICE-inspired framework (Reach, Impact, Confidence, Effort) to evaluate product ideas.
  • They consider internal wants, scalability, simplicity of creation, and virality potential.
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