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The Hustle Daily Show
Swipes Incoming for Dating Sunday
Jan 5, 2024
Why is Dating Sunday so popular? The hosts discuss the phenomenon and its impact on dating app usage. They also talk about Microsoft's keyboard update, Microchip technology boost from Biden, confusion over the 'Stanley Cup', dislike for tumblers with straws, and the challenges of dating between New Year's and Valentine's Day.
13:56
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Quick takeaways
- Dating Sunday, the first Sunday after the new year, has become a significant day for dating app activity due to people's New Year's resolutions and increased availability.
- Dating app companies have experienced a decrease in revenue despite the increased activity on Dating Sunday, as users are pulling back on spending in the current economic climate.
Deep dives
The Rise of Dating Sunday
Dating Sunday, the first Sunday after the new year, has become a significant day for dating app activity. Dating apps like Tinder, Coffee Meets Bagel, and OkCupid experience a surge in sign-ups and user activity on this day. One theory for this trend is that people make New Year's resolutions to be more social and find a partner, and Dating Sunday provides an opportunity to start pursuing those resolutions. Additionally, the busy holiday season often distracts people from dating, and Dating Sunday marks a time when people are more available and ready to connect. However, while Dating Sunday is a big day for users, dating app companies have reported lower revenue due to people pulling back on spending in the current economic climate.
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