Dive Club 🤿 cover image

Dive Club 🤿

Making big ideas happen with design 💡

Jan 28, 2025
Dive into the world of high-stakes design as Ryan Scott shares his experience revamping Airbnb's checkout before a billion-dollar IPO. Learn how to tackle risks by leveraging user feedback and prototypes to maintain team momentum. Discover the truth behind A-B testing, where negative results are just stepping stones to success. Finally, explore how building trust and using holistic approaches can turn ambitious ideas into reality, with insights on executive presence from seasoned designers!
10:34

Podcast summary created with Snipd AI

Quick takeaways

  • Forming informal alliances and engaging stakeholders fosters ownership and support, crucial for advancing high-stakes design projects effectively.
  • Adopting a proactive approach to risk management by breaking tasks into smaller components helps maintain momentum and encourages innovative solutions.

Deep dives

Building Alliances for Impactful Design

Forming the right alliances is crucial for the success of high-stakes design projects. An effective strategy involves creating an informal advisory board consisting of key team members who can provide insights and support. By engaging these individuals in discussions about their hopes and dreams, the project leader can cultivate a sense of ownership, making them more likely to advocate for the designed solution. This collaborative approach not only garners valuable information but also aligns priorities among different stakeholders, facilitating smoother project advancement.

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