Dive Club 🤿 Making big ideas happen with design 💡
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Jan 28, 2025 Dive into the world of high-stakes design as Ryan Scott shares his experience revamping Airbnb's checkout before a billion-dollar IPO. Learn how to tackle risks by leveraging user feedback and prototypes to maintain team momentum. Discover the truth behind A-B testing, where negative results are just stepping stones to success. Finally, explore how building trust and using holistic approaches can turn ambitious ideas into reality, with insights on executive presence from seasoned designers!
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Forming Alliances
- Form alliances with key team members and experts to gain support for ambitious projects.
- Understand their priorities and involve them in the discovery process to foster a sense of ownership.
Making Asks
- When seeking buy-in, don't pitch your idea immediately. Start with a smaller ask, like a brief Loom video, to avoid being ignored.
Mitigating Risk
- Mitigate risk upfront by proposing smaller investigations or prototypes instead of full project approvals.
- Focus on demonstrating value and gaining momentum for your idea.