013: How to 10x Tour Bookings With Pinterest | Louise Cottrell of Travel Pinners

If you run any type of travel business -- whether that be a travel planning agency or a tour business, a multi day retreat -- and you're NOT using Pinterest, I'm here to tell you today that you are sitting on a gold mine. Pinterest is an amazing lead generation tool,not just for bloggers or influencers, but for all travel brands

Today, I chat with Louise Cottrell, who is a Pinterest expert who specialises in helping travel brands reach more clients and increase sales through Pinterest. As she says in this episode, Pinterest is a user-generated visual search engine -- not a social media platform -- which is why travel-related images and content do so well. And unlike Instagram or Facebook where the content you put out is only shown to your followers UNLESS you're using paid ads, Pinterest, by design, wants to make your content discoverable to new users. I think it's similar to TikTok's For You Page, in that sense. So it's much easier to get your content out to different users and to go viral -- without paying a cent!

This episode is full of fantastic tips on how to harness Pinterest to create more leads for your business. Louise and I discuss how travel businesses can use Pinterest to increase bookings, the exact type of content you should be creating to generate more leads, and best practices for using Pinterest in 2021.