Drew Martin, Executive Senior Associate Athletics Director at the University of Texas-Austin, chats with Trey Elling, prior to his participation at the Hook Em House at Antone's during South By Southwest. Topics include:

Explaining his panel discussion (0:00)
LHN going digital-only (4:14)
Blending new tech at DKR (7:48)
Relevant gripes from last season at DKR (12:57)
Maintaining the pageantry of college sports (14:01)
The orange smoke (16:48)
Drone show pyrotechnic trailblazers (18:40)
Making a great thing better on game days (20:23)

#504 - Drew Martin