In this engaging discussion, Carla Titus, Owner/CEO of Wealth & Worth Within with 17 years of financial expertise, sheds light on vital financial management strategies for practice owners. She delves into common profit percentages and how to recalibrate excessive compensation structures. Carla also shares practical steps to implement profit sharing and offers ‘level up’ strategies for financially healthy practices. Join in for actionable insights that can transform your approach to practice finance!
Practitioners must understand financial management basics to make informed decisions about hiring, compensation, and operational expenses for sustainability.
Compensation models should reflect practice type and market standards to ensure financial health and competitiveness while managing overall profitability.
Implementing profit-sharing can increase employee engagement by aligning their goals with practice success after establishing a solid financial foundation.
Deep dives
The Importance of Financial Education for Practice Owners
Many practice owners enter the field with minimal financial knowledge, which can hinder their ability to manage their practices effectively. Understanding the financial components of running a business is crucial, as it empowers owners to make informed decisions regarding hiring, compensation, and operational expenses. By gaining a basic understanding of financial metrics, practice owners can identify potential financial issues early and take corrective action before they escalate. This foundation not only supports the sustainability of the practice but also enables owners to create a thriving environment that ultimately benefits clients seeking mental health services.
Managing Compensation Structures for Financial Health
Compensation models directly impact the profitability and sustainability of a practice. Owners need to evaluate appropriate pay structures, understanding that the type of practice—whether insurance-based or private pay—will influence typical profit margins. Setting clear compensation practices is essential, as fluctuating salaries that do not align with the business's financial health can lead to unsustainable practices. Additionally, owners should regularly assess market standards for compensation to ensure they remain competitive while maintaining a viable business model.
Profit Sharing as a Motivational Strategy
Implementing a profit-sharing model can enhance employee engagement by linking performance directly to financial outcomes. To establish this, owners must first build a sustainable practice with healthy profit margins before rolling out such a program. The design of a profit-sharing scheme should include clear criteria for participation, aligning employee goals with the overall financial health of the practice. Over time, as employees see tangible rewards for their performance, they can become more committed to the firm's success, fostering a culture of accountability.
Strategies for Addressing Overcompensation
When practice owners find themselves paying staff too much, it's vital to approach the situation strategically and sensitively. Instead of announcing pay cuts abruptly, owners should conduct a thorough analysis of compensation against market standards and overall practice profitability. Engaging in open discussions with affected staff can help mitigate resistance while transitioning to more sustainable compensation levels. As new hires are integrated, adjusting compensation structures can gradually correct disparities and secure the practice's financial health without inciting employee attrition.
Next-Level Financial Strategies for Successful Practices
Once a practice achieves a stable financial footing, owners can explore advanced strategies to further enhance profitability and operational efficiency. This may include investments in administrative support or clinical management roles that allow for greater owner absenteeism. Additionally, owners should consider long-term plans, such as preparing for a potential exit strategy or diversifying investments to build personal wealth. By intentionally planning for both immediate and future goals, practice owners can ensure the enduring success and sustainability of their business.
We’re talking about money again, everyone! My guest today, Carla Titus, has nearly 20 years of experience as a financial professional and CFO that she brings to the discussion. While we chat about some of the basics of financial management in a practice, we spend most of our time talking about compensation and profit sharing. Carla is a dynamic individual with a ton of knowledge in this area, so you’re guaranteed to learn something useful during this episode. Here are a few topics that we discuss:
Common profit percentages for different types and sizes of practice
How to back out of a compensation structure where you’re paying people too much
How to actually implement profit sharing
“Level up” strategies for practices with healthy financials
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About Carla Titus
She is the owner/CEO of Wealth & Worth Within a fractional CFO firm who provides financial consulting and advisory services to group practice owners. Finance expert with over 17 years of combined corporate financial planning and analysis as well as businesses financial consulting experience. Our priorities for our clients at Wealth & Worth Within range from growing profits, increasing cash reserves, and paying the owner well, so they can build personal wealth.
I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.
As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.
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