Business of Apps Podcast cover image

Business of Apps Podcast

#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove

Nov 6, 2023
54:51

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove.

There are only two months left in 2023 and the most dramatic mobile attribution shift is about to happen - when Apple’s Privacy Manifests and Google’s Android Privacy Sandbox will be coming to life in 2024. For many mobile advertisers it is still uncharted territory and so we've summoned up experts from the leading mobile marketing and attribution platforms to share a strategy to tackle this looming challenge.

It was hosted by Peggy Anne Salze of MobileGroove and the guests were: Adam Landis, of Branch, Sergio Serra of InMobi DSP.

Links and Resources: Brought to you by Business Of Apps

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode