Buyer Beware: 3 Ways Lead-Gen Companies Are Falling Short, and What To Do Instead With Kirk Lowe (Ep. 428)

Lead gen companies offer a quick and easy product, but are you really getting what you think you’re buying? Does it check all the boxes if you look a little closer?  Their easy-button solution is tempting, but you’re paying for their system and their audience, when you should be building your own.