DesignConf 2022 - Patrick Hertzog - The Business Value Framework for Designers

As designers, the "business side of things" can feel a bit arbitrary, confusing, and, sometimes, just downright unpleasant. But, having a solid understanding of your companies economics can be incredibly helpful when making design decisions.

In this talk, Patrick provides a few heuristics for designers on how to understand what matters most to your business.