Every Reason To Build a Hyper-Focused Niche Practice With Jen Dawson (Ep. 363)

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Summary:

Advisors often hesitate to niche out because they’re worried about whittling down their number of prospects.  Or worse, picking a niche that doesn’t work out.

Maybe you know that niching is a game changer. But you’re worried, too. How do you get to a place where you can confidently know “these are my people” and attract the right prospects?

In this episode, Matt Halloran talks to Jen Dawson, CFP®, managing director and senior wealth advisor of Hemington Wealth Management. Jen shares why she dared to build a hyper-focused niche practice, serving women lawyers. The benefits of niching down, what she’d do differently, how to create marketing messages that resonate  — she covers it all.

Jen discusses:

• Why having a niche makes business development and prospecting easier
• How she got to a place within the first year of niching where she knew “These are my people” 
• What didn’t work (and how to avoid the same mistakes when niching)
• What it’s honestly like to serve lawyers (and why they’re the right fit for her)
• The two biggest ways she’s been getting referrals lately
• And more

Resources: 

• PodRocket Academy (Join for free!)
• Visit Restream to claim your exclusive offer!
• Crazy Good Talks®
• FemXAdvisor
• “Herding Cats: The Lawyer Personality Revealed” by Dr. Larry Richard
• “Being Mortal: Medicine and What Matters in the End” by Atul Gawande

Connect With Jen Dawson:

• Jen.dawson@hemingtonwm.com 
• Hemington Wealth Management
• LinkedIn: Jen Dawson

Connect With ProudMouth:

• Do you want to podcast? Book a call with Matt Halloran to get started!
• ProudMouth
• LinkedIn: Matt Halloran
• Twitter: Matt Halloran
• LinkedIn: ProudMouth
• Facebook: ProudMouth
• Twitter: ProudMouth
• YouTube: ProudMouth

About Our Guest:

Jen Dawson, CFP®, is a Managing Director and Senior Wealth Advisor of Hemington Wealth Management. In addition to her primary role as a wealth advisor for her clients, Jen is a part of Hemington’s leadership team and is responsible for Hemington’s expansion in Chicago. With over 15 years of experience with helping clients have a great relationship with their money, Jen has spent the past six years building a practice where she spends most of her time helping lawyers turn their professional success into financial freedom. She recently co-authored Hemington’s latest study about Women of Wealth: “What Do Breadwinner Women Lawyers Want?” to help raise the bar for supporting women lawyers.