Activating Women Entrepreneurs with Lyssa Leclerc and Cathy Bennett
May 10, 2022
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Lyssa Leclerc and Cathy Bennett discuss the Leading Lenders initiative supporting Canadian women entrepreneurs. They highlight empowering women, financial literacy, relationship building, symbolism of Sandpiper Ventures, and the need for support to drive economic growth and shift conversations.
Leading Lenders supports women entrepreneurs with free online tools and resources.
The initiative aims to raise awareness about funding challenges and inspire women entrepreneurs to overcome obstacles.
Deep dives
Supporting Small Businesses with MasterCard and Scotiabank
MasterCard and Scotiabank offer tools and resources to help small business owners grow their businesses. These tools aim to enhance sales by reducing checkout time, expanding customer base, and improving customer loyalty. The focus is on guiding, growing, and protecting businesses through tailored advice, leading products, and valuable resources provided by experienced advisors.
Leading Lenders Initiative Overview
Leading Lenders, founded in 2019, serves as an information hub for Canadian lenders who finance women entrepreneurs. It provides free online tools and a blog that address the unique needs and challenges of women entrepreneurs in accessing funding. The initiative aims to shed light on historical biases that hindered women entrepreneurs' access to adequate funding.
Empowering Women Entrepreneurs
Leading Lenders encourages women entrepreneurs to share their stories to raise awareness about the barriers they face. The initiative aims to inspire aspiring women entrepreneurs to create their businesses and overcome obstacles. By exploring resources, sharing stories, and not letting barriers deter them, women entrepreneurs can be part of an impactful initiative to address funding challenges.
Driving Change and Awareness for Women Entrepreneurs
Leading Lenders strives to bridge the gap between lenders and women entrepreneurs by fostering open conversations and collaboration. Through various online platforms, including a website, blog, and social media, the initiative shares insights on barriers women face in accessing funding. By initiating dialogues and providing educational tools, Leading Lenders aims to challenge biases and create a more inclusive environment for women entrepreneurs in Canada.
Founded in 2019, Leading Lenders is an information source for lenders that are innovating and adapting to the needs of women entrepreneurs in Canada. The initiative provides a free online toolkit and blog for lending institutions that support women entrepreneurs towards success. Lyssa is a Project Agent for the organization, focusing on recruitment as well as facilitating their panel discussions. Cathy sits on the National Advisory Committee among many other prominent advisors across Canada.
Lyssa completed a Bachelor of Business Administration from the Université de Moncton. Originally from Drummond, New Brunswick, Lyssa has lived in the Campbellton region since 2003. Before joining Restigouche CBDC, Lyssa began her career at the municipal government level and then transitioned to the provincial government, where she worked as a civil servant. Lyssa thrives in an environment where she learns new skills — and she loves to overcome new challenges.
Previously CEO of her own company, Bennett Group of Companies grew from a small group of service businesses to operations in industrial construction and manufacturing, human resource support, service, retail, industrial supply, real estate investments and operations. She has served on numerous corporate boards. Currently, Cathy serves as a Director with Vigilant Management, and Business Development Bank of Canada, as well as SheEO. She is also a Managing Partner of Sandpiper Ventures and a Director with Propel – Atlantic Canada’s e-accelerator for tech start-ups. Cathy is also founder & Chair of TaskForceNL, a social enterprise initially created to support PPE manufacturing during the COVID-19 pandemic now supporting immigration.
“Financial institutions need to look at women entrepreneurs as growers, not just good risk takers.”
In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, we talk to Lyssa Leclerc and Cathy Bennett about activating women entrepreneurs and the bias and barriers that exist for them.