In episode 2 of season 2 of PEP Talk, we spoke to Paul Spiers, Founder of The New P&L – Brand Purpose Institute & Host of The New P&L. Principles & Leadership in Business podcast series, Paul is a consultant, speaker and author on topics and trends around Purpose, Principles & Leadership in Business as well Commercial Creativity and Social Innovation. Paul believes in ‘The New P&L’ for business. One that is focused as much on ‘Principles & Leadership’ as it is on ‘Profit & Loss’: as if a business’s Principles are right and aligned with its purpose, and its Leadership has clarity of vision and is focused and empathetic, then it will be in profit and not in a loss in many ways.