SPI 754: How to Serve Other Languages and Grow Your Business with Anne Truran
Jan 26, 2024
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Anne Truran, founder of Together Language, shares strategies for serving non-English speakers in education and beyond. Explore the untapped market potential, challenges faced by non-English speakers, and the value of building relationships. Learn how to expand services to other languages and strategies for reaching speakers of other languages to grow your business impact.
Non-English languages represent an underserved market that businesses can tap into, leading to new connections and value creation.
Implementing multilingual services requires establishing an infrastructure and using appropriate tools, such as interpretation services and document translation, to cater to non-English speakers.
Deep dives
The importance of serving speakers of other languages
Non-English languages are often ignored in various aspects of society, including schools, healthcare, banking, information about political candidates, and purchasing decisions. This creates a significant underserved market that businesses and organizations can tap into. Additionally, serving other languages can lead to joy and fulfillment in building relationships with these communities.
The growing need for multilingual services
The number of residents in the United States who speak a language other than English at home has been increasing. Immigrants are more likely to start businesses, including small to large enterprises. This presents an opportunity to cater to the needs of non-English speakers who are more comfortable communicating in their native language.
Infrastructure and tools for multilingual communication
To serve non-English speakers, businesses need to establish an infrastructure and use appropriate tools for communication. These tools include local interpretation and translation agencies for face-to-face communication, telephonic interpretation services, video remote services, and options for translating documents and forms. There are also platforms that offer automatic translation services for email and text communication.
Processes and accountability for serving speakers of other languages
Implementing multilingual services requires defining processes for accessing language resources. It is important to train team members effectively and establish a collaborative accountability cycle, which includes regular check-ins to ensure optimal utilization of language services. This helps organizations create a culture of inclusivity and accountability.
#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide value and create new connections! Here's the best part—You don't even have to speak another language or hire employees to open up your business to these new opportunities! So how do you get started? We're back with another incredible Teaching Friday episode today! Today's guest host, Anne Truran of Together Language, helps schools and other organizations design systems around language diversity. In this episode, she walks us through the tools and strategies we can leverage to serve non-English speakers through everything from written communication to phone and video calls. Listen in because this is a fantastic way to expand your business! For more, SPI listeners can book Anne's infrastructure-building sessions for free at TogetherLanguage.com/spi. This is a limited-time offer, so check it out now! Show notes and more at SmartPassiveIncome.com/session754.