The Smart Passive Income Online Business and Blogging Podcast cover image

The Smart Passive Income Online Business and Blogging Podcast

SPI 754: How to Serve Other Languages and Grow Your Business with Anne Truran

Jan 26, 2024
Anne Truran, founder of Together Language, shares strategies for serving non-English speakers in education and beyond. Explore the untapped market potential, challenges faced by non-English speakers, and the value of building relationships. Learn how to expand services to other languages and strategies for reaching speakers of other languages to grow your business impact.
25:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Non-English languages represent an underserved market that businesses can tap into, leading to new connections and value creation.
  • Implementing multilingual services requires establishing an infrastructure and using appropriate tools, such as interpretation services and document translation, to cater to non-English speakers.

Deep dives

The importance of serving speakers of other languages

Non-English languages are often ignored in various aspects of society, including schools, healthcare, banking, information about political candidates, and purchasing decisions. This creates a significant underserved market that businesses and organizations can tap into. Additionally, serving other languages can lead to joy and fulfillment in building relationships with these communities.

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