If you’ve listened to the series on digital transformation, you may be wondering how to pick companies that will adapt well, and avoid companies that are going to get run over! We need some new tools in our toolkit, and today, cultural anthropologist Grant McCracken is here to help us with the first potential tool to hone: today, we learn about Assumption Hunting.
We begin with some revealing signals that unearth the foundational assumptions of a corporation and end with helpful questions to pose to management teams or your internal teams to gain conviction in the company's ability to weather the storm. I hope you enjoy it.
Coburn Ventures Podcast