TEI 140: Market validation in 3 steps – with Bryan Elanko

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Creating a successful product requires a diverse set of skills and one of them is properly validating a product concept. One form of this is market validation — understanding what a market segment values in the form of a product that solves a meaningful problem. To explore the steps for conducting market validation, I spoke with Bryan Elanko, who works on strategic planning and commercialization initiatives for National Oilwell Varco. Bryan has worked in the oil and gas industry for almost ten years across various design, engineering, and management roles. In one of these roles, he implemented NPD systems to drive increased collaboration and innovation, which makes him a great guest for you, the Everyday Innovator. I hope you enjoy the discussion.