People Magic: How to Build a $1M Community
Pick a Transition not a Niche
Feb 27, 2025
Discover why starting with a life transition can simplify community creation. The discussion reveals how embracing these changes fosters stronger connections. Practical examples illustrate common transitions that resonate with many, enhancing engagement and growth. Forget niche limitations; transitions invite exploration and evolution in community dynamics.
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Quick takeaways
- Starting a community by focusing on transitions, rather than strict niches, fosters deeper connections among members during life changes.
- Continuously guiding members through their evolving transitions helps sustain engagement and keeps the community relevant to their needs.
Deep dives
The Importance of Transition Over Niche
Identifying people in transition is more beneficial than strictly niching down when building a community. Transitions in life, such as graduating, getting married, or moving to a new city, represent pivotal moments where individuals seek support and connection. By focusing on guiding people from point A to point B during these transitions, community builders can attract members who resonate with shared experiences. This approach not only clarifies the community's purpose but also enhances its appeal, making it easier for potential members to see its relevance to their own lives or the lives of those they know.
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