People Magic: How to Build a $1M Community Pick a Transition not a Niche
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Feb 27, 2025 Discover why starting with a life transition can simplify community creation. The discussion reveals how embracing these changes fosters stronger connections. Practical examples illustrate common transitions that resonate with many, enhancing engagement and growth. Forget niche limitations; transitions invite exploration and evolution in community dynamics.
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Focus on Transitions, Not Niches
- Don't pick a niche, identify a transition that people go through.
- Focus on how to help people move from point A to point B in their lives.
The Problem with Niching Down
- Niching down helps people see themselves or someone they know in your community.
- However, the concept of "niching down" is often unclear and hinders community builders.
Examples of Transitions
- Life transitions include graduating college, getting married, having a child, or moving.
- These transitions present opportunities to help people navigate change and achieve goals.