Jack Bobo has been studying food, farming and the associated psychology for decades, asking questions about the choices people make around food. His recent book Why Smart People Make Bad Food Choices addresses the psychology of value, risk and food choice.

Follow Jack Bobo on Twitter : @Jack_A_Bobo
Futurity website here.

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The Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.

Smart People, Bad Food Choices