Ep. 73 | Disrupt a Market and Scale Your Business with Yemeni Mesa

The latest Resist Average Academy episode features entrepreneur, health and nutrition enthusiast, former Quest Nutrition executive and president of Know Foods — Yemeni Mesa.

Yemeni's deep experience in product creation, food, disruption and identifying winners in the food industry, combined with his passion for health and fitness make him a powerhouse in this field.

In this episode, we go deep into the world of business and entrepreneurship, including:

• Yemeni’s journey to the U.S.
• The biggest lesson learned from his Mother
• The power of a positive tribe
• The journey to Quest Nutrition
• Building a disruptive protein bar
• How Quest broke every growth and sales record
• Shattering records with limited distribution
• Why you have to start with an amazing product
• The power of building a raving community
• Why being patient allowed Quest to scale
• Creating a mission based culture and team
• How to inspire every employee with your vision
• Developing the vision for Know Foods
• Meeting your customers where they are

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