128. Social Proof vs. Social Doubt with Carolina Guzik

In this episode of Dangerous Creatives, Miami wedding and family photographer Carolina Guzik joins Kristin to discuss actionable steps for boosting social proof and building trust with potential clients. Carolina shares expert tips on utilizing reviews, blogs, and features to eliminate social doubt and showcase your brand in a positive light. Listeners will learn the importance of perception and how to link to past features, as well as the benefits of asking for reviews and periodically assessing their website. Carolina also emphasizes the value of speaking positively about one's business and staying consistent in the long-term.

Carolina has been a Miami wedding photographer for the past 10 years! As she started her business, she quickly realized her degree in Mass Communications & Advertising and her previous work experience working in marketing wasn't for nothing - the knowledge and experience she had in marketing was equipping her to serve her brand and clients well. A few years back, she created The Tog Republic Podcast because she wanted to share her knowledge of marketing strategies with other photographers. Since then, her podcast has been downloaded over 150k+ times with listeners from over 30 countries. Her goal is to share with you this knowledge, so you too can have a business that you love + supports your lifestyle!

Connect with Carolina:

Website: ⁠https://carolinaguzik.com/

Instagram: ⁠@carolina_guzik

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Credits: 

Music by ⁠⁠⁠⁠⁠⁠@⁠⁠⁠shammydee⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Produced by ⁠⁠⁠⁠⁠⁠Jen Madigan Creative⁠