Political Currency

EMQs: What does 'fairness' actually mean in politics?

Nov 10, 2025
What political rival would be tolerable on a long flight? Ed and George weigh in with surprising choices. They delve into how a leader's unpopularity can sabotage a favorable policy and dissect the murky waters of 'fairness' in politics. The conversation also touches on lifelong learning and why adult skills development often falls short. Finally, they navigate the complexities of rights, responsibilities, and wealth distribution, making for a lively discussion on political philosophy.
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INSIGHT

Messenger Matters As Much As Message

  • A leader's popularity strongly shapes whether a message will be heard and accepted.
  • Teams should use surrogates to deliver negative messages while keeping the leader as the positive face.
ADVICE

Protect The Leader As The Positive Face

  • Don't let the leader deliver negative or attacking political messages directly.
  • Use team members to deliver tough or critical lines and keep the leader as the 'sunshine' messenger.
INSIGHT

Popularity And Message Reinforce Each Other

  • Popularity and message often reinforce each other: leaders can fade as their policies become unpopular.
  • Historical examples show an initially popular leader can later struggle when message and messenger both decline.
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