
Ride AI
Horace Dediu: Is Apple Done With Mobility?
Mar 6, 2024
Apple is reportedly exiting the car industry to focus on software and mobility services. The company's strengths in software and user experience may be better applied to smart accessories and micromobility. The growing demand for sustainable transportation and urbanization trends align with Apple's transition. Smartphones are already integrated with cars through Apple CarPlay, and AI could enhance mobility experiences. Apple's secretive innovation and embrace of AI technology promise personalized, artificial worlds through the retina. The importance of accident prevention in wearable technology, such as Apple's devices, is emphasized for cyclist safety. The potential features of Apple's upcoming product, Apple Vision Pro, could revolutionize driving experiences with advanced sensors and navigation overlays.
56:34
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Apple's expertise in software and user experience can be better utilized in mobility services and smart vehicle accessories.
- Apple's focus on privacy and AI can enhance smartphone capabilities in vehicles, creating unique mobility experiences.
Deep dives
Apple's Adaptation in Mobility Market
Apple, despite exiting the car industry, is not abandoning the mobility space. They are conceding the driver concept to technology companies like Waymo but will own components of the car they can control, such as CarPlay and potentially Apple Vision Pro screens. This positions Apple to gain more share of screen time with consumers, reengaging the previously lost hour of day.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.