Amanda Lotz: "Television Didn't Die -- But Broadband Distribution Revolutionized It"

Beginning in the late 1990s, the technology and even mainstream press opined extensively on the coming death of television. A decade later—and a time that found television still very much alive—that theme evolved to instead pronounce the coming death of cable. Rather than demise, the emergence of broadband-distributed television has both reinvented the medium and revealed how extensively our expectations and understandings of television are based not on the medium of television but on logics developed for its broadcast distribution. Amanda D. Lotz’s talk presents key arguments of her current book project, Being Wired: How Cable Transformed Television and the Internet Revolutionized It All with a focus on what transpired when the long anticipated face off between “new media” and television finally took place in 2010. Lotz is professor in the Departments of Communication Studies and Screen Arts and Cultures at the University of Michigan where she studies contemporary media industries, television, and gender and media. She is the author of The Television Will Be Revolutionized (New York University Press, 2007; Rev. 2nd ed. 2014), Cable Guys: Television and American Masculinities in the 21st Century(2014), and Redesigning Women: Television After the Network Era (University of Illinois Press, 2006), and editor of Beyond Prime Time: Television Programming in the Post-Network Era (Routledge, 2009). She is co-author, with Timothy Havens, of Understanding Media Industries (Oxford University Press, 2011; 2nd ed. 2016) and, with Jonathan Gray, of Television Studies (Polity, 2011).Her current work examines how cable changed television and became the dominant supplier of internet access in the early twenty-first century.