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Bootstrap With Paper Products
- Behance started with a physical paper product to help creatives get organized and bootstrap the company.
- This non-dilutive revenue helped support the mission before the digital product gained traction.
Focus On Work, Not Resume
- Creatives wanted recognition and attribution for their work, not just another social site.
- Behance focused on a professional portfolio platform emphasizing work quality over personal resume.
Build Attribution Into Products
- Attribution in creative work is often missing and undervalued.
- Building systems that expose true contributors can empower people and improve creative industries.