Seth Conger: Escaping the Hustle Trap - Money Stories Ep 11

At age 14, Seth Conger made $225 in tips on his third day working at a golf course—and unknowingly walked into a trap that would define the next two decades of his life.

His boss told him, “If I don’t see you sprinting, I assume you’re not working.” That offhand comment became his operating system. And like a lot of high-achievers, Seth built an identity on speed, sacrifice, and showing his value through effort alone.

But eventually, the hustle stopped working. In this conversation, Seth unpacks the uncomfortable truths that forced him to evolve—from proving himself to building systems, from over-functioning to operating with leverage.

We unpack:

• The hidden cost of external validation—and how to reclaim your value without someone else’s permission

• Why “just work harder” is the ceiling, not the strategy

• The $225 day that built a work addiction (and what finally broke it)

• How the Sauna Squad became a world-class accountability engine

• The two biggest mistakes founders make when scaling—and what elite operators do differently

• A new definition of wealth that balances money, time, impact, and relationships

True wealth isn’t found in the sprint. It’s built in the space you create when you finally stop running.

About Seth Conger:

Seth Conger has spent the last decade proving that medicine doesn’t have to be reactive—or broken. After scaling a seven-figure Functional Medicine clinic to exit and co-founding the first venture-backed Alzheimer’s reversal startup, he turned his focus to building the business infrastructure for the post-sick care model. Seth is the COO of Freedom Practice Coaching, Vibility, and Aptogenix—an ecosystem of companies designed to equip practitioners with the tools, technology, and strategic support needed to reclaim their time and transform patient lives. His mission is simple: make chronic disease optional.

Connect with Seth:

LinkedIn: https://www.linkedin.com/in/seth-conger-77911949/

Instagram: https://www.instagram.com/sethconger/

YouTube: https://www.youtube.com/c/FreedomPracticeCoaching

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This episode is brought to you by Unbreakable Wealth — a community for conscious entrepreneurs building true wealth (beyond just money).

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