Mastering the art of creative leadership: Matt Price, Checkout.com

Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones.

Matt Price falls into the latter camp. Each step in his career as a creative, whether to a boutique agency or the pristine corridors of Apple HQ, has been chosen deliberately to give him a new perspective on the craft of commercial creativity.

Now, deep into his first stint in B2B-land with fintech giants Checkout.com, Matt joins Dave to discuss how the sum of those experiences is an innate understanding of exactly what it takes to be a successful in-house creative leader.

The two of them also chat about:

• how to be a collaborator rather than a blocker
• how to uncover opportunities to elevate the power of creativity internally
• the importance of educating audiences about your category as well as your brand and product
• why creatives should look to the world of fashion, art and design for genuine inspiration

Be sure to give Matt a follow on LinkedIn. And if you enjoy the episode, why not take an extra minute out of your day and give us a lovely review?

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