Bob King literally wrote the book on closing, it’s called THE JOY OF CLOSING: The Definitive Guide to Building Trust, Getting the Deal and Creating Happy Customers. Bob is an author, closing coach, filmmaker, and sales superstar who consults with sales teams and sales professionals of all types—from retail to in-home sales to business-to-business—bringing One-Call Magic to pitches, curing slumps, boosting team performance, and turning total strangers into happy customers, often at the very first meeting.
