The TED AI Show: Can AI read your mind? The battle for your brain w/ Nita Farahany

7 snips

Sep 10, 2024

Guest Nita Farahany, an ethicist specializing in neurotechnology, dives into the unsettling future where thoughts could be accessed and exploited. She discusses the ethical challenges posed by workplace neurotechnology, highlighting the need for cognitive privacy. With advancements enabling brain data sharing, Nita warns about the risks of neurosurveillance and urges the importance of protecting our 'cognitive liberty.' She articulates the impact of targeted advertising on our subconscious and the necessity for ethical regulations in this brave new world of thought technology.

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Intro

00:00 • 3min

Navigating Neurotechnology and Ethics

02:46 • 4min

Advancements in Neurotechnology

06:32 • 8min

Challenging Traditional Interfaces in Technology

14:20 • 2min

Understanding Cognitive Liberty in Neurotechnology

16:00 • 2min

The Threat of Neurosurveillance

17:55 • 7min

Cognitive Liberty and Targeted Advertising

25:21 • 13min