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Jessica's Journey to Shen Beauty
- Jessica Richards started Shen Beauty in Brooklyn to fill a local gap for curated organic and natural products.
- She modeled the store after Nikki Canard's concept, flipping the idea of importing international brands.
Flexitarian Approach in Beauty Retail
- Jessica calls Shen Beauty a "beauty flexitarian" shop, blending organic and traditional products.
- She believes women naturally choose a mix because beauty needs and preferences are diverse.
Assessing Products for Retail Success
- Packaging is the first thing to attract customers to a beauty product in-store.
- Validate product efficacy by testing personally and gathering feedback before stocking it.