Marketing Happy Hour Why Video Builds Trust Faster Than Any Other Marketing Channel | Kendall Breitman of Riverside
In this episode, we’re joined by Kendall Breitman, Community Lead at Riverside.fm, to unpack what it really takes to build meaningful community in a noisy, content-saturated world. A former reporter turned community builder, Kendall shares why trust has to come before tactics, why video is one of the most powerful tools for connection when used with intention, and how brands and creators can stop chasing reach and start building relationships that actually last. Whether you’re creating content, leading a brand, or thinking about community in 2026 and beyond, this conversation will challenge how you think about growth, visibility, and showing up online.
Key Takeaways:
// Community starts with trust, not platforms or tactics — strategy comes before tools.
// Video works when it’s human, not overproduced or performance-driven.
// Connection requires intention — reach alone doesn’t build loyalty.
// Brands earn trust by showing up consistently, transparently, and with real value.
Connect with Kendall: LinkedIn
Learn more about Riverside: Website
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