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How is Amazon buying MX Player for dirt cheap?
Jun 3, 2024
Explore the rise and fall of MX Player, its transition into a streaming service, challenges faced in monetization and growth, and the impending change in ownership signal a shift in the app's journey.
07:45
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Quick takeaways
- MX Player transitioned into a content streaming service by licensing shows due to smartphones' media player shift.
- MX Player's revenue struggles were due to advertising reliance and competition from other streaming services.
Deep dives
Evolution and Transformation of MX Player
MX Player, once a popular media player on phones, underwent a significant transformation after being acquired by Times Internet. It transitioned from a simple media player to a content streaming service by licensing and producing shows. This change was influenced by the shift to smartphones with built-in media players and the rise of online content consumption due to affordable data plans like Jio's offerings. MX Player diversified its offerings by launching additional verticals like MX Takatak for short videos, Ghana for music, and gaming tie-ups. Despite becoming India's top video streaming app in 2021, MX Player struggled to monetize effectively due to its user base primarily from tier 2 and tier 3 cities that relied on free content.
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