Making Sense of Martech #43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies
A conversation with Bryan Williams.
In this episode, I'm joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory. An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero's partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan has also served as a mentor and advisor through startup accelerator programs such as Blackbird Giants program and StartUp Vic office hours programs.
In this episode, we talk about the growing role of platform ecosystems in the marketing technology landscape and how companies are building new channels of growth, customer engagement, and partnerships. We touch on the incentives of ecosystems and their role in the broader marketing and tech industry, how ecosystems form within companies, identifying how other companies serve your customer, and the different kinds of ecosystems in the market.
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