Stop Analyzing and Just Start Your Youtube for Real Estate Channel w/ Jared Benson
Oct 28, 2024
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Jared Benson, a real estate agent from Aledo, Texas, shares his transformative journey from having just 21 YouTube subscribers to generating leads and closing deals through effective video strategies. He emphasizes that anyone can succeed in real estate marketing with commitment and the right approach. The podcast explores the critical role of authenticity, building referral connections, and adapting to market shifts. Jared's insights on consistent content creation and the impact of genuine connections make this a must-listen for aspiring real estate marketers.
Success in YouTube for real estate hinges on niche specialization, allowing agents to establish authority and attract clients more effectively.
Building trust and generating leads is achieved through consistent activity and authentic communication, prioritizing value over merely closing transactions.
Deep dives
The Power of Referrals in Real Estate
A significant portion of the real estate business relies on referrals, with around 80% of transactions stemming from this source. This referral-based approach allows for reduced marketing expenses and generally smoother interactions with clients since they often come with a pre-established trust. Early on in his career, the speaker faced challenges in generating business, reflecting on his initial hesitance to directly ask friends for referrals. However, by leading with value and positioning himself as a resource, he was able to foster relationships that eventually converted into real estate transactions.
Success in a Niche Market
Focusing on a specific suburb, rather than a larger metropolitan area, proved to be a strategic move for achieving success quickly. Even with just 21 subscribers on his YouTube channel, the speaker secured a contract for a home that was priced significantly above the average for the area within fewer than 90 days of starting his channel. This first deal not only boosted his confidence but also highlighted how effective niching down can be in attracting clients looking for expertise in a particular geographic location. By emphasizing local knowledge and creating content tailored to that niche, he positioned himself as a go-to resource for potential buyers.
Embracing Consistency and Authenticity
The speaker emphasizes the importance of activity and consistency in generating leads and creating business opportunities. He notes that even though outward appearances and personal insecurities can hinder visibility, authenticity in communication and offering genuine value can build trust with clients. Successful engagement relies on showing up and participating consistently, whether through video content or personal interactions, ultimately leading to meaningful connections and business growth. Adopting a mindset that focuses on providing value rather than solely seeking transactions can lead to sustainable long-term success in real estate.
Today, I am talking with my good friend Jared Benson who decided to take the leap into Youtube for real estate. Some people, like Jared, thought that you had to be an extremely experienced real estate professional to gather leads from Youtube, but as he found out, that is not the case. As long as you put in the work into the Passive Prospecting program, anyone can transform their life with more business coming in. All from Youtube. I talked with Jared today to hear more about his journey and how he got Passive Prospecting to work for him!
If you're interested in learning more about YouTube for real estate, we'd love to show you how to build a Passive Prospecting lead-generating machine using YouTube for real estate! The best way to start is to grab a free copy of the book as my gift to you.
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Join us for a 2-Day Virtual Event to Learn About YouTube for Real Estate! https://backstage.passiveprospecting.com/optin-604313321694404166517
Discover How We Made $1M in GCI Our 1st Year in Real Estate - http://bit.ly/PP1MIN1YR
Schedule a Call With Us to Discuss Partnering With eXp - https://bit.ly/PassiveProspectingPartnership
Get Our New Book - https://bit.ly/PassiveProspectingBook
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