The Next Wave - AI and The Future of Technology

Inside the $50M Startup Replacing Coders With Agents

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Oct 14, 2025

Matan Grinberg, co-founder of Factory, reveals how his $50M startup is redefining software engineering with AI agents. He discusses the shift from coding to delegation, enabling developers to offload tedious tasks to intelligent 'droids.' Matan shares insights on the platform’s surface-agnostic capabilities and how enterprises can effectively adopt these new workflows. They also explore the implications of GPT-5, the importance of focusing on business ROI, and the competitive landscape of AI model providers, painting a transformative picture of the future of development.

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ANECDOTE

Factory's $50M Series B

Factory raised a $50M Series B from NEA, Sequoia, JP Morgan, and Nvidia to scale enterprise adoption.
The funding will grow product, engineering, and go-to-market teams to serve large customers like EY and MongoDB.

ADVICE

Support Adoption With People

Invest in dedicated people and resources to help large enterprises adopt agent workflows.
Provide field support and go-to-market teams to drive behavior change across thousands of engineers.

INSIGHT

Meet Developers Wherever They Work

Agent-native development must be surface-agnostic so developers can delegate from any interface.
Meeting engineers in web, terminal, IDE, Slack, or tickets lowers friction for adoption.

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Want to implement AI agents like $50M startups do? Get our ultimate guide: https://clickhubspot.com/fcv

Episode 80: Are coders really being replaced by AI agents, or is this just the next tech hype cycle? Nathan Lands (https://x.com/NathanLands) is joined by repeat guest Matan Grinberg (https://x.com/matansf), co-founder of Factory—an agent-native software development platform backed by NEA, Sequoia, JP Morgan, and Nvidia.

This episode dives deep into Factory’s ambitious mission to transform software engineering by enabling developers—and entire organizations—to delegate painful, repetitive coding tasks to “droids,” Factory’s intelligent agents. Matan shares strategies for helping massive enterprises adopt new workflows, how Factory’s platform is built for surface/interface agnosticism (terminal, IDE, Slack, and more), and why optimization for teams—not individuals—will define the future of AI-powered development. Plus, debate about GPT-5’s impact, the myth of “AI winters,” and what the real business ROI of AI looks like in the enterprise.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Scaling Teams to Empower Enterprises
(03:54) Agent Native, Surface Agnostic Approach
(09:07) Prioritizing Business ROI Over Code
(12:10) Assessing Expertise Levels Quickly
(16:01) AI Model Nuances and RL Shift
(18:26) AI Enterprise Market Dynamics
(22:41) Choosing AI Subscription Plans
(25:43) Future-Focused, IDE-Agnostic Development
(27:30) Adapting Cities and Enterprises
(30:11) Embracing Change and Growth

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Mentions:

HubSpot Inbound: https://www.inbound.com/
Matan Grinberg: https://www.linkedin.com/in/matan-grinberg
Factory: https://factory.ai/
Docusign: https://www.docusign.com/
Nvidia: https://www.nvidia.com/
Anthropic: https://www.anthropic.com/
Cursor: https://cursor.com/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano