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Fiction Writing Made Easy

#129: Overcoming The Fear Of Marketing With Alexa Bigwarfe

Feb 13, 2024
Expert in marketing books and helping writers overcome the fear of marketing, Alexa Bigwarfe shares tips on where to market books, how to tackle marketing fears, when to start marketing, transitioning from non-fiction to fiction writing, marketing strategies for book series, and details about the Women In Publishing Summit.
43:08

Episode guests

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Quick takeaways

  • Start marketing early in book creation process to build connections with readers.
  • Transitioning from nonfiction to fiction requires perseverance, community support, and focus on storytelling.

Deep dives

Building a Successful Book Coaching Business

To build a successful book coaching business, it is essential to start thinking about marketing early on, even from the start of creating the book idea. Marketing is about building relationships with potential readers and connecting with them on a personal level. By framing marketing as building connections and sharing excitement about the genre or story, authors can make the process more engaging and less intimidating. Leveraging social media platforms like Instagram, engaging with readers, and sharing relevant content can help in establishing an online presence and growing an audience.

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