

Why Tokenization Is the Next Unlock After ETFs | Markets Daily
May 27, 2025
Jonathan Steinberg, Founder and CEO of WisdomTree, shares insights into the evolving intersection of Wall Street and Web3. He discusses the rise of tokenization and the importance of real-world assets in the investment landscape. Steinberg highlights the growing acceptance of digital assets by institutional investors and the educational gaps for potential investors. He envisions a future where traditional finance seamlessly integrates with cryptocurrency, paving the way for innovative investment opportunities.
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Bitcoin's Asset Class Status
- Bitcoin is established as a crypto asset class while broader crypto is still evolving.
- Products like CoinDesk 20 help mainstream crypto investing for serious investors.
Tokenization Beyond ETFs
- WisdomTree is actively tokenizing real-world assets with $150 million already tokenized.
- Tokenization on blockchain is seen as the future wrapper beyond ETFs.
Tokenization vs ETF Challenge
- Serious investors allocate only a small percentage to crypto, reflecting early adoption.
- Tokenized real-world assets face a tough challenge displacing ETFs but offer innovative programmable exposures.